Rebrand and trend-led performance campaigns driving 500M+ views

Designed innovative paid social campaigns, incorporating UGC content that garnered 500M+ views and boosted brand visibility. Collaborated cross-functionally to deliver cohesive assets for product launches, lifecycle marketing, and partnerships like NASDAQ and the Lakers, driving traffic and conversions while maintaining brand consistency. Played a key role in Wish’s rebrand, refreshing its visual identity to align with evolving market trends. Lead design for experimental channels; 1Sansome, Wish’s fast-fashion pilot designed to compete with Shein and Fashion Nova, delivering innovative designs that resonated with trend-focused audiences.