Iscreamin' is a unique type of brand. It is a Hard Rock ice cream parlor that brings you a different take on not only ice cream but baked goods as well. My job was to create brand guidelines, logo, and packaging. I incorporated how their product is “Good Enough to Die For” I wanted to take a risk with this design. The risk was getting away from the default type of ice cream logo. I wanted to change the game and really lean towards the rocker side and “dirty up” not only the concept of ice cream logo design but also to achieve a special feel when compared to others.