The rebrand was inspired by 3 words. The words elegance, individuality, and history. By thinking of the word history, I kept the same shapes that were used through the years such as the circle with the Oscar in the middle. For elegance, I then came up with champagne and the bubbles that were produced with it because that is what was usually drank at times of celebration. Individuality stemmed from the bubbles of champagne they were all unique in their own way and acted as their own entity but were all a part of something bigger. So, when combining the 3 ideas I came up with a solution to have the logo consist of individual circles which symbolized individuality and represented the uniqueness and unpredictability of not only the actors and actresses but the awards ceremony as well. I also arranged the circles into a loose-setting triangle to also symbolize a spot light that would be found on a stage shining down on the actors and/or actresses.